Roshan Innovation

Innovation is important to us. As we continue to grow, we are proud of our many “firsts” that have benefited both the people of Afghanistan and the economy. They include:

• Segmenting the market to serve the needs of each and every individual customer through customized tariff plans, promotions and products and services.


• Building Afghanistan’s best network, providing superior quality and coverage across Afghanistan. The cutting-edge network is geared towards high-speed data transfer and has been recognized by both our customers and the Regulatory Authority for its high quality.


• Developing a variety of Value Added Services (VAS) that meets the needs of the population, including Airtime Assistance, Ring Back Tones and Interactive Voice Response content.


• Introducing M-Paisa in Afghanistan, which provides 97% of the unbanked population in the country with safe, secure and fast access to a range of mobile money services.


• Building Afghanistan’s widest distribution network, which has had an economic multiplier effect, creating more than 15,000 jobs in towns and villages across the country, fostering entrepreneurship.


• Pioneering new standards in Customer Care with the first western-style Call Centre in the country, which supports customer inquiries in three languages (Dari, Pashto and English), and also uses the country’s first Interactive Voice Response (IVR) technology.