The Company Shareholders The Brand Sociel Responsibility Roshan's Future

The Company

Page Intro

Meaning "light" in Afghanistan's two most widely spoken languages, Dari and Pashto, Roshan brings a promise of hope, development and a brighter future for the people of Afghanistan.

Currently, Roshan is one of the largest private company employers in Afghanistan, directly employing over 500 people, 21% of whom are women. In addition, Roshan provides indirect employment to more than 8,000 people who work as dealers, distributors, contractors and suppliers. Roshan also works with 3 nationwide scratch card distributors, bringing Roshan and its product closer and more accessible to the Afghan people.

Best Marketing Campaign Award

 

In addition to employment, Roshan also contributes as one of the largest advertisers in Afghanistan, spurring on a market of printing, billboards and advertising. In February, Roshan was recognized at the tenth GSM Association (GSMA) Awards. Winners were announced at the mobile industry's leading annual event, the 3GSM World Congress 2005, in Cannes, France.

Roshan beat international companies such as Motorola USA and Vodafone UK to win the coveted Best Marketing Campaign Award for its "Light and Hope" campaign, aimed at making mobile communications widely accessible to the Afghan people. Roshan was praised for navigating through religious, ethnic and cultural issues to establish a brand and significantly grow the Afghan communications market. Roshan has become the Afghan brand, embracing the hope and opportunity that Afghanistan now represents.

Owned by an international consortium formed by the Aga Khan Fund for Economic Development (AKFED), Monaco Telecom International (MTI) and US-based MCT Corp., Roshan brings international expertise to Afghanistan and is committed to the highest standards of network quality and coverage for the people of Afghanistan.